Our Story

This is my story. This is your story. This is the story of yesterday, today and tomorrow.

Chapter One: The Dilemma

Are you trying to find a warm and stylish coat? Searching the High Street, but only finding synthetic materials? Looking for pure wool blends but they are way out of budget? This is how I have felt for many years – unhappy with poor quality fast fashion and equally fed up of overpricing on luxury designer brands. Where is the in-between? Why has our clothing market become flooded with cheap synthetic products, and natural fabrics which used to be the norm 50 years ago have become an overpriced commodity?

The entry of fast fashion brands into the market, the cheaper manufacturing costs in some countries, and the steep rise in the production of synthetics have contributed to a shifting trend within fashion, affecting what we wear, and consumer behaviour. Do you want something different? There is an alternative…

Chapter Two: Down the Rabbit Hole

Hello, and welcome to Coature London! We are a British brand, producing luxury coats and knitwear. Female founded, we understand women, in all their beautiful shapes and sizes.

I have been working in the corporate world of London for a long time. One day, as I was staring at my computer screen at documents (and looking for coats at the same time, as one does), the lightbulb moment came: if you can’t find the right coat, then make it! And in that crazy bizarre moment, I decided to bid farewell to my corporate job in the City, and embrace the fashion capital instead. I took the leap and went down the rabbit hole, and before you know it, my office was full of sketching ideas, fabric swatches, and samples!

I have been on a journey this last year, to find the most elegant and luxurious natural fabrics. Working with highly skilled manufacturers, we have created the softest and warmest blends - combining wool with cashmere, camel hair, alpaca wool and silk - you simply won't find fabrics like this elsewhere! I love coats and cozy knits and I believe style should never be compromised. I am on a mission to create luxury pieces which are both stylish and functional, without the big margins.

Chapter Three: Every Woman

Our coats and knitwear are designed to be classic, chic and timeless - for all the women that you are. In our signature collection, you will find a coat to suit every aspect of your day – whether it starts with the school run or going to work, attending meetings, coffee mornings, brunches, going out for lunch or dinner, long walks, date nights and evenings out. For those days when you don’t look and feel your best, just throw on one of our stunning coats, and instantly elevate your look! Feeling glamorous should be effortless. When you put on a Coature coat, I want you to feel strong, powerful and ready to take on the world!

I wanted to make coats that I could wear to fit the many layers that a woman wears in her own life, going through the ups and downs of it all! So whatever stage of life you are at, whatever you are doing in your life, I believe every woman deserves to find a luxury coat made in quality natural materials, at an affordable price.

Chapter Four: Mission Accomplie?

Creating sophisticated pieces of warmth and style for every season is our passion - we are slow fashion at its finest; we transcend fashion cycles; we believe in mindful consumption; we are classic; we are timeless; we are Coature London.

I hope you share my vision and love my first collection. From lightbulb moment to launch, it has been a year of ups and downs already, and I’m sure there will be many highs (and lows) to come. But I am on a mission now to change the luxury landscape: make it affordable and accessible to more women.

Join our community of forward-thinking modern women, who want to access luxe fashion at an attainable and honest price point. Sign up to the Coature Club for exclusive first looks and offers. Follow our journey on Instagram and Facebook and be part of the story. I would love to hear from you (and welcome feedback), so please do get in touch, and let’s build this brand together – women supporting women.

Let's break down those elite fashion barriers...one coat at a time!